When a Firm Looks for New Users in Groups That

question 32

Multiple Choice

When a firm looks for new users in groups that might use the product but do not, the firm is using the ________ strategy.

• A) new-market segment
• B) market-penetration
• C) geographical-expansion
• D) product development
• E) diversification

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Definitions:

Performance

The level of output or efficiency at which tasks and activities are accomplished, often measured against predetermined standards or objectives.

Pay for Knowledge Systems

are compensation strategies that reward employees for their skills, knowledge, and competencies rather than their job title or position.

Task Flexibility

The degree to which a job allows for variation in the work activities and processes performed by an employee.

Labour Force

The total number of people who are available to work in an economy, including both the employed and the unemployed who are seeking employment.