The Result of Positioning Is the Successful Creation of ________

question 148

Multiple Choice

The result of positioning is the successful creation of ________, which provides a cogent reason why the target market should buy the product.

• A) an award-winning promotional campaign
• B) a customer-focused value proposition
• C) a demand channel
• D) everyday low pricing
• E) employee value proposition

Understand the legal frameworks regarding remedies for discrimination and employee surveillance.

Grasp the concept of comparable worth and its impact on employment practices.

Understand the process and significance of human resource planning.

Learn the role and process of job analysis in organizational settings.

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Definitions:

Benchmark Portfolio

Portfolio against which a manager is to be evaluated.

Well-Diversified

Refers to an investment portfolio that contains a wide variety of assets to minimize risk.

SML

The Security Market Line, a graphical representation of the expected return of investments as a function of their risk, as described by the Capital Asset Pricing Model.

Equally-Weighted Portfolio

An investment strategy where each asset in a portfolio is allocated the same percentage of total investment capital.