Examlex
A firm that serves small market segments that are not being served by bigger firms is known as a ________.
Kurt Lewin
A psychologist known for founding social psychology and for developing the theory of change management, group dynamics, and action research.
Applied Social Psychology
An area of psychology that utilizes social psychological principles to address and solve real-world problems and improve quality of life.
Individual Difference Variables
Aspects or characteristics that vary from one person to another, influencing behaviors, attitudes, and preferences.
Social Cognition Approach
A perspective in psychology that emphasizes how people process, store, and apply information about others and social situations.
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