A Customer-Service Interface Is Defined as Any Place at Which

question 109

True/False

A customer-service interface is defined as any place at which a company seeks to manage a relationship with a customer.

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Definitions:

Television Commercial

A form of advertising broadcast on television, designed to promote a product, service, or message to a wide audience.

AIDA Model

A common model of the series of mental stages through which consumers move as a result of marketing communications.

Intention, Action, Interest

This phrase describes the progression from having a motivating desire (intention), to undertaking a specific behavior (action), to maintaining focus on an activity or subject (interest).

Think, Feel, Do

A model describing the cognitive, emotional, and behavioral responses that marketing or any stimulus can evoke in individuals.