When Starbucks Introduced Its Tazo Tea Line to Bring in New

question 117

Multiple Choice

When Starbucks introduced its Tazo Tea line to bring in new customers who had never gone to Starbucks because they don't drink coffee, Starbucks was employing a ________ strategy.

• A) market-penetration
• B) new-market segment
• C) geographical-expansion
• D) niche identification
• E) blue-ocean

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Definitions:

Hepatitis A

A highly contagious liver infection caused by the hepatitis A virus, typically transmitted through ingestion of contaminated food or water.

Alcohol-Based

Refers to products, particularly sanitizers or disinfectants, that contain a significant percentage of alcohol to kill bacteria and viruses.

Washing Hands

The act of cleaning one's hands with soap and water or an alcohol-based hand rub to reduce the spread of germs and prevent infections; a rephrased definition of Hand Hygiene.

Contact Isolation

Infection control measures designed to prevent the spread of diseases that can be transmitted through direct or indirect contact with an infected individual.