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________ is an aggressive maneuver where the firm attacks first, perhaps with guerrilla action across the market and keeping everyone off balance.
Ethical Leadership Principle
Fundamental guidelines that emphasize conducting oneself and leading others with fairness, honesty, and respect.
Creativity
The ability to generate or recognize ideas, alternatives, or possibilities that may be useful in solving problems, communicating with others, and entertaining ourselves and others.
Ethical Theories
Philosophical frameworks used to understand, analyze, and apply ethical principles to decision-making processes.
Virtue-Based
Pertains to ethics and moral philosophy emphasizing the role of character and virtue in moral theory rather than either doing one’s duty or acting in order to bring about good consequences.
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