After Olay Entered and Took Over the Indian Market with Its

question 99

Multiple Choice

After Olay entered and took over the Indian market with its anti-aging lotion, Ponds decided to defend its home turf by investing heavily in a similar product, but that which used only natural ingredients. This is an example of a ________.

• A) position defense
• B) flank defense
• C) counteroffensive defense
• D) contraction defense
• E) mobile defense

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Definitions:

Protection

Measures taken to guard against harm, damage, loss, or other undesirable outcomes.

Resources

Assets, materials, or other valuables that can be used to support various actions or activities.

Ostracism

The social or psychological exclusion or isolation of an individual or group by a larger group, often resulting in feelings of loneliness and depression.

Affiliation

The relationship or connection between individuals or groups, often implying a sense of belonging or association with a particular community or organization.