One of the Ways to Change the Course of a Brand

question 51

Multiple Choice

One of the ways to change the course of a brand is to modify the product. Under product modification, ________ adds size, weight, materials, supplements, and accessories that expand the product's performance, versatility, safety, or convenience.

• A) feature improvement
• B) quality improvement
• C) style improvement
• D) size improvement
• E) technological improvement

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Definitions:

Lorenz

Refers to Konrad Lorenz, an Austrian zoologist, ethologist, and ornithologist known for his foundational work in ethology, the study of animal behavior.

Intraspecific Aggression

Aggressive behavior directed towards members of the same species, which can occur for reasons such as competition for resources or mating.

Emotional Intelligence

The capacity to be aware of, control, and express one's emotions, and to handle interpersonal relationships judiciously and empathetically.

Inherent Traits

Characteristics or attributes that are naturally part of an individual or thing, often considered to be innate or biologically determined.