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If your company, which is a market follower, was labeled as an imitator, what would its primary strategies for meeting competition be?
Crisis Management
The process by which an organization deals with a sudden and significant negative event to minimize harm and recover quickly.
Comment Card
A feedback form provided to customers to express their satisfaction or suggestions about services or products.
Contest
A competition where participants strive to win by surpassing others in some criteria.
Relationship Selling
A sales approach that focuses on building long-term relationships with customers rather than on individual transactions.
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