Marketers Must See Themselves as Benefit Providers

question 70

Multiple Choice

Marketers must see themselves as benefit providers. For example, when a shopper purchases new shoes, he/she expects the shoes to cover his/her feet and allow him/her to walk unobstructed. This is an example of what level in the consumer-value hierarchy?

• A) pure tangible good
• B) basic product
• C) augmented product
• D) potential product
• E) generic product

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Definitions:

Current Asset

Assets that are expected to be converted into cash, sold, or consumed within one year or the normal operating cycle of the business, whichever is longer.

Fraud Triangle

A theoretical model that asserts three factors must be present for an individual to commit fraud: motivation, opportunity, and rationalization.

Financial Statement Fraud

The intentional misrepresentation or omission of data in a company's financial reports, done to mislead users of those statements.