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The advertisement for a pool reads "a vinyl pool from Parker's for just $5,000." When David contacted the firm for the pool, the customer service representative tells David that the total cost will be $8,000. When David enquires about the extra $3,000, the customer service representative says that is for installation. Which service-quality gap does this situation demonstrate?
Innovative Products
Goods that introduce new features, functionalities, or efficiencies, offering novel solutions to consumers or improving upon existing products.
Existing Products
Goods or services that a company has been offering to the market, as opposed to newly developed offerings.
Business Analysis
The practice of identifying business needs and finding solutions to business problems, often involving the evaluation of business structure, processes, and operations.
Prototype Testing
The process of evaluating the design, functionality, and performance of a preliminary version of a product before it goes into mass production.
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