When Supermarkets and Department Stores Drop the Price on Well-Known

question 81

Multiple Choice

When supermarkets and department stores drop the price on well-known brands to stimulate store traffic, they are said to be following ________.

• A) value pricing
• B) loss-leader pricing
• C) special event pricing
• D) high-low pricing
• E) everyday low pricing

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Definitions:

Classical Conditioning

A learning process that occurs when two stimuli are repeatedly paired; a response that is initially elicited by the second stimulus is eventually elicited by the first stimulus alone.

Cognitive Focus

Concentration on or dedication of mental resources towards specific thoughts, tasks, or stimuli.

Spontaneous Recovery

The recurrence of an extinguished response as a function of the passage of time.

Previous Boyfriend

A term referring to a person's male partner in a past romantic relationship.