When Sony Introduced the World's First High-Definition Television to the Japanese

question 74

Essay

When Sony introduced the world's first high-definition television to the Japanese market in 1990, it was priced at $43,000. This helped Sony to scoop the maximum amount of revenue from the various segments of the market. The price dropped steadily through the years-a 28-inch Sony HDTV cost just over $6,000 in 1993, but a 40-inch Sony HDTV cost only $600 in 2010. What pricing strategy did Sony use here?

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Definitions:

Panic Attack

A sudden and intense surge of fear or discomfort, often with no apparent cause, marked by physical symptoms such as heart palpitations, shortness of breath, or dizziness.

Bipolar Disorder

A mental health condition marked by extreme mood swings including emotional highs (mania or hypomania) and lows (depression).

Adolescents

Individuals in the transition phase from childhood to adulthood, typically between the ages of 13 and 19.

Mood Swings

Rapid and often extreme fluctuations in one's emotional state, which can be influenced by a variety of psychological or physiological factors.