When Apple Introduced Its IPhone, It Was Priced at $599

question 40

Multiple Choice

When Apple introduced its iPhone, it was priced at $599. This allowed Apple to earn the maximum amount of revenue from the various segments of the market. Two months after the introduction, the price has come down to $399. What kind of a pricing did Apple adopt?

• A) loss-leader pricing
• B) market-penetration pricing
• C) market-skimming pricing
• D) target-return pricing
• E) value pricing

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Definitions:

Defense Mechanism

Psychological strategies employed by individuals to cope with reality and maintain a self-image.

Anxiety-Arousing Thoughts

Thoughts that induce feelings of anxiety or stress in an individual.

Repression

A defense mechanism where distressing thoughts, memories, or desires are pushed from the conscious mind into the unconscious.

Slips Of The Tongue

Unintentional errors in speech, where words are mispronounced, swapped, or mistakenly inserted, often reflecting a lapse in the speaker's attention or language processing.