________ Refers to the Means by Which Firms Attempt to Inform

question 142

Multiple Choice

________ refers to the means by which firms attempt to inform, persuade, and remind consumers - directly or indirectly - about the products and brands they sell.

• A) Human resource development
• B) Marketing communications
• C) Financial management
• D) Operations management
• E) Planning

---

Definitions:

Remedy

A legal means of enforcing a right or correcting a wrong.

Promissory Estoppel

A legal principle that prevents a party from withdrawing a promise made to a second party if the latter has reasonably relied on that promise to their detriment.

Equitable Doctrine

Legal principles applied by courts to ensure fairness and justice, often used in cases where traditional laws might not provide a remedy.

Enforceable Agreement

An agreement that is legally binding and can be upheld in a court of law.