A Pull Strategy Is Particularly Appropriate When There Is Low

question 117

True/False

A pull strategy is particularly appropriate when there is low brand loyalty in a category, brand choice is made in the store, the product is an impulse item, and product benefits are well understood.

---

Definitions:

Strategy

A plan of action designed to achieve a long-term or overall aim.

Telemarketing

A method of direct marketing in which a sales representative solicits prospective customers to buy products or services over the phone.

Targeted Groups

Specific segments of the population identified as potential recipients for particular messages, products, or services based on common characteristics or needs.

Prospect

An individual or organization considered likely to become a customer, often identified and approached in the early stages of the sales process.