Which of the Following Consumer Promotion Tools Involves Using One

question 15

Multiple Choice

Which of the following consumer promotion tools involves using one brand to advertise another noncompeting brand?

• A) tie-in promotion
• B) frequency programs
• C) specialty advertising
• D) cross-promotion
• E) patronage awards

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Definitions:

NLRB

The National Labor Relations Board, a federal agency in the United States that oversees labor practices, ensuring workers' right to organize and decide on union representation.

Representation Election

A voting process conducted, typically under the auspices of a labor relations board, in which employees decide whether or not they wish to be represented by a union.

Formal Role

The officially designated responsibilities and duties associated with a job or position within an organization.

NLRA

The National Labor Relations Act, a foundational statute in United States labor law which protects the rights of employees to engage in collective bargaining and to unionize.