Which of the Following Elements of the Marketing Communications Mix

question 130

Multiple Choice

Which of the following elements of the marketing communications mix consists of a collection of incentive tools, mostly short term, designed to stimulate quicker or greater purchase of particular products or services by consumers, or the trade?

• A) advertising
• B) public relations
• C) sales promotion
• D) events and experiences
• E) personal selling

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Definitions:

Social Worker

A professional dedicated to helping individuals, families, and groups improve their well-being and cope with social and personal challenges.

Assessments

The process of evaluating or measuring the nature, ability, or quality of something, often used in educational, professional, or therapeutic contexts.

Informal Systems

Informal systems refer to the unwritten rules, social norms, and networks that influence behavior and interactions within a society or organization.

Support Structures

Systems, both formal and informal, that provide aid, comfort, and assistance to individuals in need, reinforcing resilience and stability.