Along Which of the Following Parameters Should Marketers Evaluate Communication

question 3

Multiple Choice

Along which of the following parameters should marketers evaluate communication options when building brand equity?

• A) popularity
• B) innovativeness
• C) technological sophistication
• D) efficiency
• E) novelty

---

Definitions:

Duty of Accounting

The obligation of a party (usually a fiduciary) to keep accurate records and report financial activity to relevant stakeholders or authorities.

Agent Owe

The duty or obligation an agent has to act in the best interest of the principal, including loyalty, care, and full disclosure.

Principal

In finance, the principal is the initial amount of a loan or the amount of an investment excluding any interest or profit earned.

Agency by Ratification

An arrangement where a principal formally approves an act performed by someone who did not have the authority to act as their agent at the time of the act.