All Response Hierarchy Models of the Communication Process Assume the Buyer

question 43

Multiple Choice

All response hierarchy models of the communication process assume the buyer passes through cognitive, affective, and behavioral stages, in that order. Which of the following product categories lends itself most appropriately to such a "learn-feel-do" sequence?

• A) clothes
• B) dishwashers
• C) real estate
• D) personal computer
• E) air tickets

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Definitions:

Estate in Land

The degree, quantity, nature, and extent of interest a person has in real property, which can range from full ownership to temporary rights.

Lease Agreement

A contract outlining the terms under which one party agrees to rent property owned by another party.

Lessor

The party in a lease agreement that owns the leased property and grants its use to another party, known as the lessee, for a specified period.

Valuable Broach

A piece of jewelry, especially a large decorative pin or clasp, that is considered of high monetary or sentimental value.