Which of the Following Is a Characteristic of the Affordable

question 8

Multiple Choice

Which of the following is a characteristic of the affordable method of establishing a marketing communications budget?

• A) fixed annual budget
• B) suitable for long-range planning
• C) priority given to role of promotion as an investment
• D) calculated to reflect what the company can spare for marketing communications
• E) based on the immediate impact of promotion on sales volume

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Definitions:

Labor Changes

Adjustments in the workforce, including alterations in the number of workers, the quality of labor, or employment conditions.

Unit Elastic

A demand or supply situation where the percentage change in quantity demanded or supplied is exactly equal to the percentage change in price.

Elasticity of Demand

It refers to the responsiveness of the quantity demanded for a product to a change in its price, showing the sensitivity of consumers to price adjustments.

Market Period

A period during which sellers are unable to change quantity offered for sale in response to a change in price.