Which Is the First Step to Be Performed by a Marketer

question 66

Multiple Choice

Which is the first step to be performed by a marketer in developing effective marketing communications?

• A) identifying a target audience
• B) determining the objectives
• C) establishing the budget
• D) deciding on the media mix
• E) selecting the communication channels

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Definitions:

Fundamental Attribution Error

The tendency to overestimate the impact of personal traits and underestimate the influence of situations when explaining others' behaviors.

Scheduled Work Break

A specified interval during work designated for rest or leisure.

Lazy

A descriptor for a lack of effort or motivation to engage in activities or work, often characterized by procrastination or avoidance.

Fired

The termination of an individual's employment due to performance issues, misconduct, or other reasons decided by the employer.