Luke Is Considering the Various Options Available to Him to Promote

question 15

Multiple Choice

Luke is considering the various options available to him to promote an energy-drink, Turbozade, that is seeing decreasing sales volumes after having peaked some time back. Which of the following marketing communications tools should Luke focus marketing efforts on to keep the sales volume up?

• A) advertising
• B) direct marketing
• C) events and experiences
• D) sales promotions
• E) publicity

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Definitions:

Productivity

A measure of the efficiency of production, expressed as the ratio of output to inputs used in the production process.

Absence

The state of being away from a place or the lack of something that is expected to be present.

Net Present Value

The calculation used to determine the present value of all cash flows associated with a project or investment, including initial capital outlay and all subsequent flows, discounted at a particular rate.

Electricity Bills

A periodic payment made by consumers for the electricity that they have consumed during a billing cycle.