Which of the Following Is the Marketing Communications Objective for a New-To-The-World

question 147

Multiple Choice

Which of the following is the marketing communications objective for a new-to-the-world product, such as electric cars?

• A) enhancing brand awareness
• B) developing brand attitude
• C) increasing brand purchase intention
• D) encouraging repeat purchases
• E) establishing category need

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Definitions:

Profit-oriented

A business approach focused on making financial gain and maximizing profit margins.

Purchased Goods

Items or commodities that have been bought by individuals or organizations, ranging from consumables to durable goods.

Cognitive Processes

The mental activities involved in acquiring, processing, and storing knowledge, including perception, memory, and thinking.

Consumer Behavior

The study of how individuals or groups select, buy, use, and dispose goods, services, ideas, or experiences to satisfy their needs and wants.