When Apple Introduced the IPod in October, 2001, It Was

question 14

Multiple Choice

When Apple introduced the iPod in October, 2001, it was the first-of-its-kind product that offered sizable storage capacity for songs and a portable device that was not seen before in the market. Which of the following is most likely to have been the marketing communications objective for the iPod at the time of its introduction?

• A) developing brand awareness
• B) building customer traffic
• C) enhancing purchase actions
• D) establishing product category
• E) enhancing firm image

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Definitions:

Stop Reinforcement

The cessation of reinforcements (reward or punishment), leading to an extinction of learned behavior.

Extinguish

To put out or bring to an end, often used in the context of extinguishing a fire or gradually reducing a behavior through the process of elimination in psychology.

Behaviour

The behavior or responses of a person or group when influenced by external or internal factors.

Negative Reinforcer

A negative reinforcer is an unpleasant stimulus whose removal leads to an increase in the probability that a preceding response will be repeated in the future.