Which of the Following Parameters Forms the Basis for Measuring

question 16

Multiple Choice

Which of the following parameters forms the basis for measuring sponsorship effectiveness using demand-side methods?

• A) impact on market share of sponsor
• B) amount of time a brand is clearly visible on a television screen
• C) amount of relevant newsprint mentioning the sponsor
• D) influence on consumers' brand knowledge of the sponsor
• E) net impact on the sponsor's bottom line

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Definitions:

Nominal Or Interval

Categories of measurement scales in statistics where nominal involves labeling without a natural order and interval implies ordered categories with meaningful intervals between values.

Level Of Measurement

The nature of the information within the values assigned to variables, indicating the degree to which mathematical operations can be performed.

Frequency Distribution

A frequency distribution is a summary of data showing the number (frequency) of observations in each of several non-overlapping categories or classes.

Jobs

Positions of employment or activities performed by individuals, often for compensation.