One of the Possible Objectives of Marketing Communications Is Helping

question 16

Multiple Choice

One of the possible objectives of marketing communications is helping consumers evaluate a brand's perceived ability to meet a currently relevant need. Which of the following is a negatively oriented relevant brand need?

• A) normal depletion
• B) sensory gratification
• C) social approval
• D) intellectual stimulation
• E) value enhancement

---

Definitions:

Issuer

An entity that offers securities for sale to finance its operations, such as a corporation or government.

Lead Underwriter

The primary bank or financial institution responsible for arranging and managing a syndicate of underwriters for a public offering or financing deal.

Subscription Price

The price at which existing shareholders are allowed to buy additional shares in a company during a rights offering, typically at a discount to the current market price.

Rights Offering

A process in which a company offers its shareholders the opportunity to buy additional shares, typically at a discount, before the company offers them to the public.