One of the Possible Objectives of Marketing Communications Is Helping

question 18

Multiple Choice

One of the possible objectives of marketing communications is helping consumers evaluate a brand's perceived ability to meet a currently relevant need. Which of the following is a positively oriented relevant brand need?

• A) problem removal
• B) social approval
• C) normal depletion
• D) problem avoidance
• E) incomplete satisfaction

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Definitions:

Person-to-person Contact

Direct interaction between individuals, encompassing both physical and non-physical forms of communication.

Valued

Considered to be important, beneficial, or of significant worth to an individual or group.

Parliamentary Procedure

A collection of guidelines for behavior during meetings ensuring everyone's opinions are considered and decisions can be made clearly without misunderstandings.

Private Deals

Agreements or transactions made confidentially between parties, often without the knowledge or consent of a wider group.