Which of the Following Ads Depict a Transformational Appeal

question 17

Multiple Choice

Which of the following ads depict a transformational appeal?

• A) Thompson Water Seal can withstand intense rain, snow, and heat.
• B) DIRECTV offers better HD options than cable or other satellite operators.
• C) NBA phenomenon LeBron James pitching Nike, Sprite, and McDonald's.
• D) Pringles advertised "Once You Pop, the Fun Don't Stop" for years.
• E) Excedrin stops the toughest headache pain.

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Definitions:

Inconsistent Information

Data or facts that do not align with each other, creating a conflict or contradiction in understanding or interpretation.

Schema

A cognitive framework or concept that helps organize and interpret information in the world around us.

Categorising

The process of recognizing, differentiating, and understanding objects, concepts, or people by placing them into distinct groups based on shared characteristics.

Primed Automatically

Refers to the phenomenon in psychology where exposure to a stimulus influences a response to a later stimulus, without conscious guidance or intention.