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Which of the Following Marketing Communications Tools Has the Highest

question 111

Multiple Choice

Which of the following marketing communications tools has the highest cost-effectiveness in the introduction stage of the product life cycle?

Describe the drive-reduction theory and its role in motivating behavior.
Explain the concept of homeostasis and its importance in physiological motivation.
Identify and understand different theories of motivation and their implications.
Recognize the various physiological needs that motivate human behavior.

Definitions:

Incentives

Rewards or benefits, often linked to performance, that motivate individuals to act in certain ways.

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