Motivational or "Borrowed Interest" Devices - Such as the Presence

question 100

True/False

Motivational or "borrowed interest" devices - such as the presence of cute babies, frisky puppies, popular music, or provocative sex appeals - are often employed to attract attention and raise involvement with an ad.

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Definitions:

Proximity

The state of being near or next to something or someone.

Eye Contact

The act of looking directly into another person's eyes, often used as a means of communication.

Initiating Sexual Interactions

The act or process of starting sexual activities or behaviors with another person.

Communication

The exchange of information or ideas through verbal, written, or nonverbal means.