Altruron Technologies Creates a Facebook Page for Its New Brand

question 14

Multiple Choice

Altruron Technologies creates a Facebook page for its new brand of LED television, Sparta. The Facebook page provides latest updates on Sparta and key service issues of the product. It also encourages user comments on the page and users share the information and pictures with their contacts in Facebook. The company has been marketing the page aggressively and has been encouraging users to "like" the product in Facebook. This social networking page and related efforts help the company attract prospective customers. The situation discussed here is an example of ________ marketing.

• A) viral
• B) deceptive
• C) stealth
• D) direct
• E) guerilla

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Definitions:

Middle-Aged Person

An individual who is in the middle period of life, often defined as between the ages of 40 and 65, experiencing both growth and transitions.

Television

An electronic system of transmitting transient images of fixed or moving objects together with sound over a wire or through space by apparatus that converts light and sound into electrical waves and reconverts them into visible light rays and audible sound.

Gender Distribution

The spread of different genders within a population or group.

Attrition Rates

The rate at which participants or members leave or drop out of a group, program, institution, or study over a specified period.