________ Is an Advertising Timing Pattern That Calls for Advertising

question 111

Multiple Choice

________ is an advertising timing pattern that calls for advertising during a period, followed by a period with no advertising, followed by a second period of advertising activity.

• A) Pulsing
• B) Continuity
• C) Flighting
• D) Concentration
• E) Frequency capping

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Definitions:

Consumer-Generated Content

Media content created and shared by consumers about a product or service, including reviews, blogs, and social media posts.

Database Marketing

A form of direct marketing using databases of customers or potential customers to generate personalized communications in order to promote a product or service.

Marketing Strategies

Marketing strategies encompass the comprehensive plans and efforts by businesses to reach potential consumers and convert them into customers of their products or services.

Consumer Trends

are patterns of behavior among consumers that indicate how they are spending their time and money.