Premiums, as a Consumer Promotion Tool, Are Defined as ________

question 69

Multiple Choice

Premiums, as a consumer promotion tool, are defined as ________.

• A) offers to consumers of savings off the regular price of a product, flagged on the label or package
• B) certificates entitling the bearer to a stated saving on the purchase of a specific product
• C) programs providing rewards related to the consumer's frequency and intensity in purchasing the company's products or services
• D) merchandise offered at a relatively low cost or free as an incentive to purchase a particular product
• E) values in cash or in other forms that are proportional to patronage of a certain vendor or group of vendors

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Definitions:

Electroconvulsive Therapy

A medical treatment involving the induction of seizures through electrical currents to the brain, primarily used for severe depression.

Implicit Memory

A type of memory that enables us to perform tasks without conscious awareness of the previous experiences that contribute to the knowledge.

Priming Effects

The influence that a prior stimulus has on the response to a later stimulus, often facilitating or altering the response.

Implicit Memory

Memory that enables task performance improvement by utilizing prior experiences, all without the conscious recall of these experiences.