Which of the Following Consumer Promotion Tools Refers to Explicit

question 120

Multiple Choice

Which of the following consumer promotion tools refers to explicit or implicit promises by sellers that the product will perform as specified or that the seller will fix it or refund the customer's money during a specified period?

• A) product warranties
• B) coupons
• C) free trials
• D) rebates
• E) patronage awards

Distinguish between types of financial ratios: asset management, profitability, long-term solvency, and market value ratios.

Evaluate company performance and financial condition from changes in ratio values.

Understand the core concepts of financial ratio analysis and its applications.

Identify and calculate various financial ratios, including profitability, liquidity, and efficiency ratios.

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Definitions:

Federal Trade Commission

A U.S. government agency established to protect consumers and ensure a strong competitive market by enforcing antitrust and consumer protection laws.

Rights of Appeal

The legal entitlement allowing a party to challenge a court's decision in a higher court.

Deceptive Claim

A false or misleading statement made about a product or service, usually to persuade consumers to purchase.

Federal Trade Commission

A federal agency established to prevent anticompetitive, deceptive, and unfair business practices through regulation, education, and enforcement.