The Management of Raleigh Bicycles Observes That the Company's Selling

question 105

Multiple Choice

The management of Raleigh Bicycles observes that the company's selling costs are affected by the increased number of visits that the salespeople make to meet dealers. The company decides to reduce its personal selling costs by making sales calls to dealers via the telephone. This marketing strategy used by Raleigh is an example of ________.

• A) inbound telemarketing
• B) search marketing
• C) internal marketing
• D) outbound telemarketing
• E) paid-search marketing

Identify the components that make up a marketing program.

Understand the concept of utility and how it relates to customer satisfaction.

Grasp the importance of segmentation, targeting, and positioning in marketing.

Understand the role of environmental scanning in identifying marketing opportunities and threats.

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Definitions:

Investment Proposals

Formal plans or suggestions put forward for consideration or discussion, especially one concerning financial investment.

Capital Budgeting

The process of planning and evaluating investments in long-term assets, focusing on projects that will generate future profits.

Required Rate

Typically refers to the minimum return rate needed on an investment, considering risk and funding costs.

Screening Decision

A decision as to whether a proposed investment project is acceptable.