Adopters of New Products Move Through Five Stages

question 10

Multiple Choice

Adopters of new products move through five stages. These stages begin with ________ and follow with interest, evaluation, trial, and adoption.

• A) awareness
• B) investigation
• C) trial
• D) innovation
• E) diffusion

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Definitions:

Bonobos

A species of great ape known for its peaceful behavior and matriarchal societies, closely related to chimpanzees.

Language Development

The process by which individuals acquire the ability to perceive, produce, and use words to understand and communicate. This process involves both the acquisition of spoken and written language.

Positive Reinforcement

A method in behavioral psychology where a desirable stimulus is added to encourage the repetition of a particular behavior.

Brain Size

The physical measurement or volume of the brain, often considered in relation to body size or intelligence.