Apple Created a Lot of Publicity Before the Release of Its

question 51

Multiple Choice

Apple created a lot of publicity before the release of its tablet computer, i-pad. The product was discussed in online communities and social networks. Many booked the product in advance, ensuring good initial revenues for Apple. The company published periodic updates of the product creating huge expectation in the minds of customers. This pre-launch publicity can be viewed as ________ marketing.

• A) buzz
• B) stealth
• C) ambush
• D) undercover
• E) direct

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Definitions:

Rent

A fee charged for the use of property or land, typically paid monthly by tenants to landlords.

Economic Rent

Income earned from the possession of a unique asset or advantage not due to individual effort or investment, such as land ownership or patents.

Unearned Surplus

Income derived from investments rather than from work or productive activity.

Henry George

Henry George was an American political economist and journalist who advocated for the "Single Tax" on land, arguing that this would reduce economic inequalities and promote social justice.