Altruron Technologies Creates a Facebook Page for Its New Brand

question 14

Multiple Choice

Altruron Technologies creates a Facebook page for its new brand of LED television, Sparta. The Facebook page provides latest updates on Sparta and key service issues of the product. It also encourages user comments on the page and users share the information and pictures with their contacts in Facebook. The company has been marketing the page aggressively and has been encouraging users to "like" the product in Facebook. This social networking page and related efforts help the company attract prospective customers. The situation discussed here is an example of ________ marketing.

• A) viral
• B) deceptive
• C) stealth
• D) direct
• E) guerilla

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Definitions:

Risk-Adjusted

Pertaining to the modification of financial analysis or return on an investment to account for the risk involved, ensuring a more accurate assessment of performance or value.

Preferred Stock

Preferred Stock is a class of ownership in a corporation that has a higher claim on assets and earnings than common stock, often entitling holders to fixed dividends but with limited or no voting rights.

Flotation Cost

The total costs associated with issuing new securities, including underwriting, legal, and registration fees.

Issue Price

The initial price at which securities are offered to the public.