One of the Possible Objectives of Marketing Communications Is Helping

question 92

Multiple Choice

One of the possible objectives of marketing communications is helping consumers evaluate a brand's perceived ability to meet a currently relevant need. Which of the following relevant brand needs is emphasized by an advertisement for dish-washing gloves?

• A) social approval
• B) intellectual stimulation
• C) problem removal
• D) normal depletion
• E) sensory gratification

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Definitions:

Inflow

The process of water or other fluids moving into a particular area or system, contributing to the volume contained within.

Evaporation

The process by which water is converted from its liquid form to vapor, typically under the influence of sun and heat.

Limestone Aquifer

An underground layer of water-bearing permeable rock, typically limestone, which can store and yield significant quantities of groundwater.

Permeable

Characteristic of a material that allows fluids or gases to pass through it due to the presence of interconnected pores or spaces.