DB Bank Is Launching a New Investment Product Targeting Senior

question 34

Essay

DB bank is launching a new investment product targeting senior citizens in the U.S. The company decides to use direct marketing for selling the product. What direct marketing strategy would allow the company early testing and response measurement of the product?

Familiarize with the elements that support psychological well-being excluding materialism.

Analyze the paradoxical effects of material gain on well-being and happiness.

Investigate the therapeutic benefits of cognitive therapy and the influence of beliefs on well-being.

Understand the scope and importance of ethics in business.

---

Definitions:

Resource Conservation

The practice of using natural resources wisely to ensure their availability for future generations, often involving efforts to reduce wastage and promote sustainable use.

Internalizing External Costs

The process of ensuring that the prices of goods and services reflect the true costs associated with their consumption or production, including environmental impacts.

Pollution

The introduction of harmful substances or products into the environment, resulting in negative effects on life and health.

Real Market Prices

The actual selling price of goods and services in the market, reflecting supply, and demand without distortion by subsidies or taxes.