Which of the Following Is a Valid Observation About Word

question 130

Multiple Choice

Which of the following is a valid observation about word of mouth advertisements?

• A) It is the one form of advertisement that cannot be controlled by companies because it occurs naturally.
• B) Social media can be used as a tool to generate positive word of mouth.
• C) Word-of-mouth strategy will be less effective for smaller organizations.
• D) Attempts to manage word-of-mouth would lead to negative consequences.
• E) Organic word of mouth is always positive whereas facilitated word of mouth is negative.

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Definitions:

Total Asset Turnover

A financial ratio that measures the efficiency of a company's use of its assets to generate sales revenue.