Inception, a Recent Hollywood Blockbuster, Had Created a Lot of Interest

question 136

Multiple Choice

Inception, a recent Hollywood blockbuster, had created a lot of interest among the viewers even before its release due to the credentials of its makers. The movie was discussed in social network pages and discussion forums. The discussions increased after its release and it helped the movie do good business. Which of the following most closely describes the type of marketing discussed in this example?

• A) personalized marketing
• B) direct marketing
• C) interactive marketing
• D) word of mouth marketing
• E) technology marketing

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Definitions:

Status Cues

Signals or indicators that convey an individual's social position or rank within a group.

Facial Expressions

Visibly manifested feelings or reactions through movements of the facial muscles, often conveying emotions without words.

Middle Ages

The period in European history from the fall of the Roman Empire in the 5th century to the beginning of the Renaissance in the 14th century.

Banquets

Large formal meals for many people, often held to celebrate or mark significant events or occasions.