When It Was First Launched, Google's Paid Search Platform Represented

question 115

Multiple Choice

When it was first launched, Google's paid search platform represented a new strategy for revenue generation on the Internet. This is an example of innovation along which of the following dimensions?

• A) process
• B) supply chain
• C) value capture
• D) presence
• E) brand

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Definitions:

Risk-Free Return

The return on an investment that is guaranteed not to result in any loss, often associated with government securities.

M2 Measure

A broad measure of money supply that includes cash, checking deposits, savings deposits, money market securities, mutual funds, and other time deposits.

Risk-Free Return

The theoretical return on an investment with zero risk, often associated with government bonds or treasury bills.

Jensen Measure

A performance metric that evaluates a portfolio manager's ability to generate excess returns relative to a benchmark, adjusting for risk.