A Characteristic of a ________ Is That It Can Be

question 131

Multiple Choice

A characteristic of a ________ is that it can be a single business or collection of related businesses that can be planned separately from the rest of the company.

• A) strategic business unit
• B) subsidiary unit
• C) merged unit
• D) niche market unit
• E) specialized business unit

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Definitions:

Product Advantage

The unique benefits or features that make a product superior to competing offerings in the eyes of the target market.

Individual Factors

Personal characteristics or traits that affect consumer behavior, including age, income level, education, and personal preferences.

Organizational Buying

Organizational buying refers to the decision-making process and purchase activities undertaken by formal organizations to acquire products and services for their own use or production.

Product Benefit

The specific advantage or positive outcome a user can expect from using a product, often a key selling point.