A(n) ___________ Structure Typically Involves the Simultaneous Existence of Two

question 5

Multiple Choice

A(n) ___________ structure typically involves the simultaneous existence of two separate organizational structures.

• A) matrix
• B) crossover
• C) interlinking
• D) hierarchical

---

Definitions:

Think Global

A business approach that considers the international implications of corporate decisions and strategies.

Consumer Wants

The desires or needs that drive individuals to purchase products or services.

Consumer Needs

The desires or necessities that consumers seek to fulfill with products or services.

Marketing Mix

The combination of factors that can be controlled by a company to influence consumers to purchase its products, typically summarized as product, price, place, and promotion.