When Forces for Global Integration Are High and Forces for National

question 22

Multiple Choice

When forces for global integration are high and forces for national responsiveness are weak, which of the following strategies makes most sense?

• A) segment consumers on a regional basis
• B) tailor the product on a city-by-city basis
• C) treat the world as a heterogeneous market
• D) treat the world as a single market
• E) treat the world as a portfolio of national opportunities

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Definitions:

Additional Utility

The extra satisfaction or pleasure a person receives from consuming an additional unit of a good or service.

Additional Utility

The extra satisfaction or pleasure a consumer gains from consuming an additional unit of a good or service, also known as marginal utility.

Trading Cards

Collectible cards, typically related to sports, films, or video games, that feature images and information and are traded among fans.

Consumer Surplus

The contrast between what consumers are equipped and willing to dish out for a good or service against what they genuinely pay.