Which of the Following Is True About Market Share

question 25

Multiple Choice

Which of the following is true about market share?

• A) Outside forces affect all companies in the same way.
• B) A company's performance should be judged against the average performance of all companies.
• C) A decline in market share does not necessarily mean the company is performing worse than other companies.
• D) A decline in market share cannot be deliberately engineered.
• E) All shifts in market share have marketing significance.

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