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Many companies are beginning to realize that they are not really market and customer driven, they are product and sales driven. In the attempt to transform themselves into true market-driven companies, firms are required to change. Describe and explain what changes are necessary.
DVDs
Digital Versatile Discs, storage media used for movies, data, and software.
Tolerance for Ambiguity
The degree to which an individual is comfortable with uncertainty, complexity, and situations where clear information or definitive outcomes are not available.
Internal Locus
The psychological concept referring to individuals who believe they have control over the outcomes of their actions and events in their lives.
Guarantee Financial
A commitment by one party to assume responsibility for fulfilling a financial obligation or repaying a debt in the event of default by the primary debtor.
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