Which of the Following Represents the Objective of a Social

question 56

Multiple Choice

Which of the following represents the objective of a social marketing campaign aimed at changing people's behavior?

• A) Motivate people with obesity to eat healthy and exercise more often.
• B) Change public attitudes and stereotypes associated with people who are obese.
• C) Explain the different causes of obesity and how it can be prevented.
• D) Encourage people to participate in a walkathon aimed at promoting awareness about obesity.
• E) Attract people with obesity to sign up for a one-time free medical check up.

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Definitions:

Efficient Level

Refers to the point at which a system, process, or economy operates at maximum productivity with minimal waste and expense.

External Costs

Costs that are not borne by the producer or consumer of a good or service, but by society as a whole, such as pollution.

Negative Externality

A cost that affects someone who did not choose to incur that cost or participate in the action causing it, often seen in pollution where the public pays the price for private industry actions.

MSC (Marginal Social Cost)

The complete expense incurred by society for the production of one more unit of a good or service, encompassing both individual costs and any external effects.